Which is Better, Microsoft CRM, Salesforce CRM, Zoho CRM, Why?

No enterprise runs effectively without proper Customer Relationship Management (CRM) system. Nowadays, business owners have been looking out for better CRM options in affordable ranges, however, they do not compromise on the features and advantages. With multiple choices of the CRM systems like Microsoft CRM, Zoho CRM, and Salesforce CRM ( Check out the best Salesforce Online Training in Bangalore ), companies may struggle to find the right one for their business. This article lets you a brief idea of these CRM systems to know the better ones.

which crm is better?

Various CRM Systems Available

Life at companies would have been mysterious if there had been no CRM systems. Development and prevalence of different kinds of CRMs are really helpful for businesses across the world. Various CRM systems are available today which are used by small, medium, and large businesses across the world. Some of them are Microsoft CRM, Salesforce CRM, Zoho CRM, Sugar CRM, Infusionsoft, and Freshdesk. Though there are many such systems, Microsoft CRM, Zoho CRM, and Salesforce CRM are the popularly used ones – they are preferred by most of the business organizations over the globe. However, still, some do are ambiguous in choosing the right CRM decision suitable to meet their business needs and applications. Here are the different views of these CRMs.

Which CRM is better?

As known, the CRM you use for your company should fit your business specifications. So, CRM is said better based on usage and needs – it doesn’t mean that it cannot be useful at all. While some companies use only certain features of a CRM, the others do need a lot more than what actually is available from a CRM system. So, you should choose the one to sync your resources, economic stability, and futuristic expectations.

      Microsoft CRM – CRM cum ERP Service with Limitations

Microsoft Company offers spectacular CRM services (called Microsoft Dynamics CRM) to various companies. Its latest version Dynamics 365 is helpful for different sizes of companies in the business world. It is the best CRM inclusive of the Enterprise Resource Planning (ERP) service – so it is the right option for companies who wish to blend the customer-facing activities and back-office department operations.

microsoft-dynamics-features

Ø  Integration – Dynamics 365 can be integrated into different types of Microsoft applications.

Ø  AppSource – Though it is smaller, it is has a better app market-place called AppSource.

Ø  Price – Its general office edition price starts at about $40 per user per month. So, you can avoid the use of high-price cloud CRM systems.

Ø  Typical Customers – Various small and mid-size businesses, freelancers, and enterprises can use Microsoft CRM.

Ø  Platforms – It supports a platform for web-based and Android apps.

Ø  Features – Microsoft Dynamics has outstanding features of -

·         Activity Dashboards

·         Collaboration Tools

·         Configurable Workflow

·         Contact History

·         Document Management

·         Gamification

·         Goal Setting/Tracking

·         Lead Management

·         Lead Scoring

·         Microsoft Outlook Integration

·         Microsoft Office Integration

·         Monitoring

·         Opportunity Management

·         Predictive Analysis

·         Pipeline Management

·         Permission Management

·         Real-Time Analytics

·         Real-Time Reporting

·         Role-based Permissions

·         Social Media Integration

·         Territory Management

·         Third Party Integration

·         Workflow Management

Microsoft CRM also associates with a sort of customization and scalability but do not reach the standards of other CRMs like Salesforce. However, it is a perfect choice for mid-level enterprises which mostly use Microsoft applications.

      Zoho CRM – Perfect CRM Solution for Small Businesses

Zoho CRM is one of the favorable CRM solutions preferred by small companies and startups. In such organizations, there will obviously be the lack of substantial proficient technical experts. Also, there will be much lesser investment capabilities. So, Zoho CRM which is affordable and easily applicable by any user is helpful for small businesses. However, its free plan is allowed for up to three users.

zoho-crm-features

Ø  Platforms – It enables a platform for web-based, Android, Windows Phone, and iPhone apps.

Ø  Typical Customers – Freelancers, Small businesses, mid-size businesses, and enterprises can use this CRM system.

Ø  Features - Zoho CRM has different functionalities like -

·         @mentions

·         API

·         Activity Dashboards

·         Activity Management

·         Adhoc Reporting

·         Alerts / Escalation

·         Approval Process Control

·         Automatic Lead Distribution

·         CRM Integration

·         Campaign Management

·         Lead Management

·         Contact Management

·         Configurable Workflow

·         Collaboration Tools

·         Contract Management

·         Customizing Approvals, Branding, Reporting, Templates

·         Data Import, Export, Mapping, Integration, Visualization

·         Email Alerts

·         Email Tracking

·         Lead Scoring

·         Microsoft Outlook Integration

·         Opportunity Management

·         Pipeline, Permission, and Process Management

·         Predictive Analysis

·         Project Management

·         SSL Security

·         Third Party Integrations

·         Visual Analytics

·         Workflow Management

·         Website Integration

Ø  Security – Zoho CRM incorporates various security considerations including encryption of sensitive data and HTTPs, and multi-factor authentication options for access control.

Though a larger extent of CRM solutions are covered through Zoho CRM, there are certain minimal limitations that will be a drawback for growing and larger companies. Still, it will be a better option for small and medium businesses.

      Salesforce CRM – Efficient Scalable and Customizable CRM

The excellence of Salesforce.com CRM unlike other CRMs lies within its spectacular features of efficiency, scalability, and customization capability. Any organization should focus on the present as well as future estimations of the business growth. Though your company may need only certain features of a CRM, with a prolonged timeframe, you may need more features, services, and apps to meet the customized demands. Here comes the use of scalable CRM systems like Salesforce CRM.

It even allows maximum customization to tune its cloud services as per your requirements. However, you need not to worry about its cost. You can only pay for the resources or services you use for the given time period – pay-per-use characteristics of Salesforce erase your financial worries.

Ø  AppExchange – Its largest ecosystem of app market-place is called AppExchange – it allows buying or selling of various kinds of business apps that are suitable for your own company. Various apps like CRI tools, project management software, email automation solutions, etc. are available in the AppExchange.

Ø  Integration – Integration of several apps like –

·         Force.com

·         Heroku

·         ExactTarget Fuel

·         Third-party Apps

·         Service Cloud

·         Marketing Cloud

·         Desk.com

·         Pardot

·         Analytics Cloud

·         Data Cloud

·         Freshdesk

·         JIRA

·         Samanage

·         Zendesk

Ø  Salesforce’s features – Salesforce CRM has impressive long-list of features. Some of them include –

salesforce-crm-features

·         Activity Dashboards

·         Lead Generation

·         Lead Qualification

·         Pipeline Analysis

·         Sales Stage and Probability Analysis

·         Competitive Analysis

·         Real-Time Forecasting

·         Report Making

·         Quota Management

·         Sales Forecasting

·         Salesforce Mobile App

·         Visual Workflow

·         Multi-Currency Support

·         File Sync and Sharing

·         Opportunity Management and Score

·         Account Management

·         Contact Management

·         Contact Manager

·         Real-Time Visibility

·         Drag-and-Drop Interface

·         Lightning Components

·         Task Management

·         Activity Feeds

·         Web-to-Lead Captures

·         Data Import, Export, Integration

·         Salesforce Einstein Analytics – Predictive Analysis and Forecasting

·         Collaboration Tools

·         Community Cloud Services

·         IoT features

·         Analytic Tools

Ø  Pricing – As said, with the pay-per-use payment options of scalable and customizable services, any business organization can use Salesforce CRM. Its general basic pricing is about $25 per user per month.

Ø  Typical Customers – Freelancers, small businesses, mid-level businesses, and large enterprises too can use Salesforce CRM.

Ø  Security – Stringent software tools and standard measures make the security features of Salesforce more efficient. Its security features are associated with –

·         User authentication

·         Data access

·         Sharing of objects and fields

·         Strengthening data security

·         Managing security of the organization

Salesforce CRM – The Best CRM Solution

Among the many CRM systems available, Salesforce CRM is the best CRM solution. Its magnificent cloud features, services, and apps enable small, medium, and large scale businesses to run smoothly. In fact, it doesn’t restrict itself in providing CRM solutions and offers other insightful services beyond. Its significant abilities of customization and scalable features please and impress the customers of diversified sectors. Also, it is not that hard to learn Salesforce. Avail Salesforce CRM training and implement the relevant applications for your real-time business scenario to achieve excellent benefits. 

Conclusively, we can say that Microsoft CRM is only limited to certain businesses with specific limited considerations and operations. Zoho CRM is intended preferable for startups and small businesses. Salesforce CRM, the efficient multi-tasking customizable reliable affordable scalable cloud CRM, is better when compared to the others. So, take your first step to acquire Salesforce training, get certified, and flourish well in this competitive market. Good Luck!

Useful links:

All you need to know about Salesforce CRM